In attempts to get music stores into the digital music band-wagon, they have come up with a form of digital music purchase system, well sort of. Several music stores have started to sell digital music cards much the same to prepaid cards that allows users to log on to the online store and get them to download their songs for the nifty price similar to the cost of a current audio cd which is $12.00. These cards have a code which they enter that gives the user a sort of consumable account from which their selections are deducted from from the store in CD purchases or for online use. They download the music/albums they wish to get and even get perks such as additional tracks that are offered only to those who purchase the digital cards.
iTunes has been offering Digital Release Cards for sometime and Sony-BMG has their own Platinum Music Pass which is said to have the rest such as Best Buy and Target on their heel to be offering them soon. These cards would allow more and more people to sample the digital music revolution which is still new to some users. They offer digital download only available add-ons such as bonus tracks you don’t get on the original CD. They may need to hurry it up for physical music stores may be going extinct soon for studies are showing that by the year 2012, digital music sales would account for around 40% of all music related sales.
There seems to be lessening ground for these music stores for the ever-expanding reach of the internet which makes digital music possible. Piracy which still accounts for the majority of digital music’s problems is getting heat from all sides and is said to be addressed with the advent and introduction of more digital music copyright controls.